OUTSTANDING STATE LITTER CONTROL PROGRAMS
In most states, fighting litter involves cleaning it up regularly. A handful
of states go beyond the clean-up concept by employing a prevention concept
through education, public relations and an ongoing effort to eliminate the
conditions that foster litter. The following summaries describe what is
happening in the states with comprehensive litter control and prevention
programs.
Pat Mitchell of Birmingham, Alabama created Auntie Litter in 1990. A former
elementary school teacher and mother of three, Ms. Mitchell also founded US
inc., a national nonprofit organization that provides environmental education
to the general public, especially children. The Auntie Litter program has won
many awards including Take Pride in America Award from former President George
Bush as well as former President Bill Clinton's Point of Light award.
Ms. Mitchell, through Auntie Litter has captured the imagination of
thousands of children. Each year, Auntie Litter and the Pollution Patrol, a
children's chorus, lead thousands of enthusiastic children in Auntie Litter's
Earth Day Parade in downtown Birmingham, the nation's largest Earth Day
celebration for children. Firmly convinced that education is the key to
cleaning up America, Ms. Mitchell utilizes the children's chorus, printed
material, TV, casettes, t-shirts, coloring books and posters to convey Auntie
Litter's message. For more information contact Auntie Litter at POB 660128,
Birmingham, AL 35266
Auntie Litter is Anti-Litter: this site highlights the nonprofit
organization dedicated to promoting a healthy and clean environment. Young
people, their families, and educators learn how to conserve natural resources,
eliminate litter in their communities, and practice the environmental 3R's -
reuse, reduce, recycle http://www.AuntieLitter.org
Keep Florida Beautiful is a state affiliate of Keep America Beautiful (KAB)
and serves as an umbrella orgnization and catalyst to bring together many
diverse groups to help Florida communities fight litter, reduce waste and
promote beautification. Grassroots program are implemented statewide by a
network of local Keep America1Affiliates and a rapidly growing network of
75,000 volunteers who are working to clean up and fix up their communities. A
volunteer Board of Directors representing government, business and industry
environmental organizations, and civic and professional associations governs
the organization.
Keep Florida Beautiful utilizes Iron Eyes Cody, the crying native American
first introduced by KAB in 1977 a nd reintroduced in 1998 to call attention to
the litter problem. Another character utilized by Keep Florida Beautiful in its
education program is Sticky Man , a grime-fighting super hero who used to
be a litterbug and then his trash started sticking to him. One day a garbage
truck mistook him for a "curb-side pickup" and he was morphed into
Sticky Man.. Now Sticky Man doesn't litter any more and he has super
powers. In March of 2000 he walked off the screen and on to the roads and
communities across Florida and began the "Great American Clean-up"
which he repeated in March and April of 2001. Portrayed by professional actors,
Sticky Man visits schools, shopping mall, major sporting event and the media
delivering presentations designed to both entertain and educate. He is always
looking for volunteers to help him in the fight against litter. He actively
promotes sponsors, partners and volunteers for the program.
The Florida Program is in the proces of developing an
"Adopt-a-shore" program to reduce litter on its beaches and an awards
program, which will recognize those individuals, groups, and businesses that
make a significant contribution to fighting litter.
http://www.keepflbeautiful.org/
In 1999 the Nebraska Department of Environmental Quality's Litter Reduction
and Recycling Grant Program completed its nineteenth year. Created in 1979
after the enactment of the Nebraska Litter Reduction and Recycling Act, the
program has enjoyed tremendous success. Citizens across the State of Nebraska
are very supportive of the many solid waste management projects and programs
that have been implemented. These programs incorporate education, clean-ups and
recycling. In 1998 $750,000 was award to 52 organizations, business and
communities that conducted recycling and litter reduction programs. Whether the
program covered buying recycled, clean-up of a local dump site by community
organizations, or a puppet show on litter reduction for children, each activity
that worked to promote recycling and litter reduction was funded as a important
part of effective solid waste management. About 45% of the money went for
education, 50% went to promote recycling and 5% was used to fight litter.
Periodic surveys show that the amount of litter in the State of Nebraska has
continued to decrease annually in all categories by item count, area, weight
and volume. The Department of Environmental Quality and the people of Nebraska
attribute this reduction to the Litter Reduction and Recycling Grant Program.
The program will continue to aim education efforts at adults, expand its
program to address the high rate of litter tobacco products and increase litter
reduction efforts in Industrial and Business areas.
For more information contact:
Michael J. Linder, Interim Director
Nebraska Department of Environmental Quality
Suite 400, The Atrium 1200 "N" St., POB 98922
Lincoln, NE, 68509-8922
Tel.: 402-471-2186
Oklahoma
Keep Our Land Grand
The Oklahoma Department of Transportation and other state agencies and
concerned citizens are fighting litter with Oklahoma's "Keep Our Land
Grand." This campaign breaks new ground as the first state effort to
receive assistance from Federal enhancement funds. "Oklahoma, Keep Our
Land Grand" replaces the state's first anti-litter push "Don't Lay
That Trash On Oklahoma" which debuted in 1988. The theme line Oklahoma,
Keep Our Land Grand, was derived from the lyrics of the famous song OKLAHOMA
written by Rodgers and Hammerstein and attacks litter at the grass roots level.
TV, radio and print ads use key lyrics from the song to show the ugliness of
litter and remind Oklahomans of their state pride. Littering hampers both
tourism and economic development so it's up to all Oklahomans to "Keep Our
Land Grant." Oklahoma has a highway litter HOTLINE, sponsored by
ODOT(Oklahoma Department of Transportation). It is active statewide with a
toll-free number: 1-888-5-LITTER. Any person who spots someone littering can
call and report the incident. Postcards then are mailed to alleged violators
describing the time, date and place the person was spotted littering and asking
the owner of the vehicle to help Keep Oklahoma clean and attractive.
Oklahoma also has an Adopt-A-Highway Program. More than 100 groups are
actively involved in this partnership against litter. Groups adopt a two-mile
section of highway for a two-year period and commit to pickup litter at least
four times a year at TRASH-OFFs, one of which is a Saturday in April which gets
a great deal of government and press support. Recent TRASH-OFF events have
included a total of more than 100 cities, counties, state parks and lakes.
Other programs include a Roadside Landscaping and Beautification Program, a
school poster contest and distribution of anti-litter promotional material.
For more information, contact
Keep Oklahoma Beautiful
Gail Ederer
Business and Project Administration
Edmon, OK
405-844-6543
405-844-6549
Don't Mess with Texas is the public education arm of the Texas
Department of Transportation (TxDOT) 's litter prevention programs. Created in
1986, the campaign works to educate the public about the litter problem in
Texas. Based on research of litter behavior and attitudes, the program uses
radio, TV, billboards and special events like its Trash-Off (statewide trash
collection event) to reach the public. Joining the Don't Mess with Texas
campaign are an Adopt-a-Highway program and a grassroots partnership with Keep
Texas Beautiful. Together these programs form a comprehensive litter prevention
strategy. Don't Mess with Texas also has corporate partners who sponsor
clean-ups, contribute funds and assist with publicity. The program also
provides litterbags and bumper stickers available through online requests, at
TxDOT travel information centers, promotional events. The Travel Division also
sells large quantities of litterbags and bumper stickers at cost to
organizations or businesses wanting a large quantity. Using Federal Highway
Administration estimates from 1990 for litter cleanup, TxDOT estimates that in
fiscal year 1997 it saved $4.13 million in litter pickup costs as a result of
its programs. The program receives one free public service announcement for
every one its pays for and estimates that it receives an average of $8.9
million a year in public service airtime.
Website explains programs and partners. FAQs plus videos of popular TV
spots. http://www.dontmesswithtexas.org
Contact info:
Linda Levitt
Texas Department of Transportation
P. O. Box 149248
Austin, Texas 78714
512/486-5904 phone
512/486-5909 fax
Virginia conducts one of the most experienced comprehensive litter control
program in the US. In 1976, the Virginia General Assembly passed the Litter
Control Act, creating the Virginia Division of Litter Control and the funding
to begin programs to educate society. The Division of Litter Control offices
opened in Richmond in late 1977. The Division is funded solely by special taxes
levied on business and industries.
The Litter Control Act mandates that a minimum 50% of these monies be
channeled as yearly litter control grants to Virginia communities. Every city,
county and incorporated town in Virginia is eligible to participate.
Participation is close to 100%. In addition to grant funding the Division of
Litter control offers "The Virginia Plan: A Model Program to Prevent
Littering. This is a step-by-step manual for developing and operating a
community litter control program.
The program includes working with Keep America Beautiful's Clean Community
System; workshops held by Division staff in the locality implementing the
program; training meetings and annual statewide litter control symposia and
regional workshop for local program leaders; and by co-sponsoring the Keep
Virginia Beautiful annual Governor's Clean Virginia awards. Education for
students is another major effort of the division as well as special programs
for adults on "Operation Clean Water" and "State Recycling
Month."
For more information contact:
Virginia Division of Litter Control
1215 Washington Bldg.
Richmond, VA 23219
(804) 786-8679
If you have any questions, please feel free to contact us at:
1-888 LITTERBUG or Litterbug@PRC.org
|